“Build it and they will come”. Fields of Dreams

In the 1989 movie the lead character played by Kevin Costner strolls about his crop field and he hears a voice saying “If you build it, he will come”. After having visions he builds a baseball field and miraculously he gets loads of people turn up to watch the game he had arranged.  And all this was without Twitter, Facebook or a website.

However….. putting on a gig is not like this!

If you want people to turn up to your gig, you need to tell people about it. People won’t come unless you tell them.

I’ve been a singer songwriter for over 40 years (which, to be honest, scares the hell out of me) and in that time I have worked with hundreds of musicians of various abilities.

Over the years I have noticed that some artists are really good at selling themselves. They know what content to include on their website, how to network on different Social Media sites and they are constantly connecting with their audience.