“Build it and they will come”. Fields of Dreams
In the 1989 movie the lead character played by Kevin Costner strolls about his crop field and he hears a voice saying “If you build it, he will come”. After having visions he builds a baseball field and miraculously he gets loads of people turn up to watch the game he had arranged. And all this was without Twitter, Facebook or a website.
However….. putting on a gig is not like this!
If you want people to turn up to your gig, you need to tell people about it. People won’t come unless you tell them.