I’ve been a singer songwriter for over 40 years (which, to be honest, scares the hell out of me) and in that time I have worked with hundreds of musicians of various abilities.
Over the years I have noticed that some artists are really good at selling themselves. They know what content to include on their website, how to network on different Social Media sites and they are constantly connecting with their audience.
Those artists who get themselves known get offered gigs – and because they tell people where they are gigging – people turn up to see them! And because people turn up to see them they then they booked again. And because they gets lots of gigs – they get better, and better at gigging!
These artists are not always the most talented either. Some of the most talented performers I know can’t get a regular gig no matter how hard they try. It is obvious that being good at singing and playing simply isn’t enough! It’s no good being brilliantly talented and then no one come to see you – you might as well go back to playing in your bedroom.
We need a strategy to get gigs…. a plan of action – rather than just going out and doing the same thing time after time.
Besides learning how to sing and play an instrument we need to be able to…
- Get people to come to our gigs
- Get a decent website
- Sell you CDs at gigs
- Produce a Press Pack/ Media Kit
- Organise and advertise gigs
- Learn how to work with social media including Facebook, Twitter, YouTube, Tumblr, Instagram, Pinterest, Google+, Snapchat etc,
- Do a blog
- Overcome nerves
- Sell music on line
- Advertise gigs
- Make posters that get noticed
- Send out Mail-Outs
- Start a mailing lists
- Have a “USP”
- Get Superfans!
I haven’t quite learnt how to sing in tune yet – and as for doing harmonies – no chance!